Content Strategy for the Web ebook download
Par crouch eric le mercredi, avril 20 2016, 14:26 - Lien permanent
Content Strategy for the Web. Kristina Halvorson
Content.Strategy.for.the.Web.pdf
ISBN: 0321620062,9780321620064 | 135 pages | 4 Mb
Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press
Content strategyis a relatively new niche discipline in the digital space. In charge of the daily update of the web sites, the Content Manager will also oversee the stations' social media strategy, including communicating accurately with listeners to secure brand integrity. How do you create strong, meaningful, powerful content that sells, converts and engages your customers? Job Content Manager URHOU13-06 - Houston Texas Position Overview The Content Manager is responsible for the implementation of the local stations' content strategy on their online and mobile platforms maintaining brand cohesiveness as well as. You're a web professional: a designer, developer, information architect, or strategist. While reading Kanter and Fine's The Networked Nonprofit and Halvorson and Rach's Content Strategy for the Web, there are several instances where the two books overlapped each other. Free download ebook Content Strategy for the Web, 2nd Edition pdf. Since 1997, Kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. Download free Content Strategy for the Web, 2nd Edition Kristina Halvorson and Melissa Rach pdf chm epub format. If you're accountable for creating content for marketing and sales I encourage you to immediately get copies of Kristina Halvorson's Content Strategy for the Web for everyone on your team. What are the new rules of writing for the web? These are some of the things I explored in my presentation at Confab London 2013. Contemporary websites offer more than just information about your company, contact information, and your product offerings. How do we future-proof our authors? Heute möchte ich die Aufmerksamkeit auf ein Buch lenken, das bei mir neulich wieder auf dem Schreibtisch lag: Kristina Halvorson's Content Strategy for the Web. Kristina Halvorson is the founder and president of Brain Traffic, a web content agency. A content strategy is required to succeed.